Find an ad (from any media) and work backwards through theprocess of creating that ad to imagine the briefing document. Whatare the key characteristics of the ad? What information would thecreative team needed to produce the ad (i.e., what are the keypieces of information that were part of the briefing document)? Usethe template/headings from the Kennedy, et al. (2017, pp. 467-469)to create a hypothetical briefing document for the ad. Attached
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